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Methods
of Promotion:
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PPC
advertising used to be popular to promote online poker.
Unfortunately promoting poker properties on overture and
google adwords is no longer an option. You can still use
second tier PPC search engines, but they receive
considerably less traffic. It is often too expensive to
bid on common terms such as 'poker' or 'internet poker'
, affiliates are discovering it more lucrative to bid on
terms that are less searched, which results in lower
bids. For example, 'online poker rooms' 'safe poker
online' etc.
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Online
poker is hugely popular especially amongst the younger
generation and college/university students.
When visiting with this demographic try mentioning your
website should the topic of poker come up.
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If
you're patient you could always try the time tested
method of SEO (search engine optimization) this method
is free, but it may take months until you're listed
high. Do take into consideration that there is a
lot of competition, and the odds of getting listed high
are low. If you do get listed near the top for a poker
term the rewards will more than justify the time spent
optimizing your website.
-
You
might consider the possibility of advertising in poker
or mens magazines, especially if the demographic is 18 -
35 years of age. We do not recommend you advertise with
Gambling Online Magazine, as the magazine is over
saturated with ads. Magazine advertising should be kept
outside of the USA.
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